Definition of the Educational Technology Field Essay

Definition of the Educational Technology Field - Essay Example The education and instructional technology is a link between available technologies and the educational/instructional needs by means of looking for ways to make the technology useful to both the student and the teacher. Usually, there is a need to have a clear definition of the field of instructional technology. First, a clear definition offers the people involved, especially the professionals in the field, a better understanding of what their roles are (Hall, Meyer & Rose 2012). Unless there is a clear definition of the field and what it entails, there is a very high chance that the productivity of such professionals, in terms of what they learn, research and implement will be an issue. At the same time, as more and more technologies come out, there are issues of technology hype. Technology hype is the promises that most technologies offer to do, but that do not add any value. In instructional and educational technology, the best thing to know is that not all technologies will offer any quality to the education and instructional process. Taking these technologies on their face value would lead to expensive investments in educational technology, but with little or no return. In this regard, having a good definition of the instructional technology is also a good way to create a better understanding of what this field is about. It also creates the awareness that in involving technology in education and especially in instruction design, the needs of the teacher/students drive the use of technology and not the other way round. Technology should not be the one driving the needs of the teacher/student in class, but technology should only be applied where and when necessary. This can only be best understood by having a clear understanding of instructional what technology is and how it relates to instructional design (Spector et al, 2013). Professionals who understand this principle are

Report of the essay study based on the Case study

Report of the study based on the Case study - Essay Example This report assesses the marketing issues to be considered in this case scenario and provides recommendations on the strategy that is likely to be most effective in the Company’s present circumstances. The most distinctive opportunity that the Company has is perfecting the new flavours of single malts that it could develop, thanks to its distiller, Ellis Cameron. It also has the opportunity to use its talented salespeople such as the apprentice distiller at the New York marketing event, who could be putting their skills of discerning the subtleties in taste and flavour to good use in maintaining the high quality of Gleanmeadie whisky. The threats the Company is faced with arise from the competition, where other single malt companies may seek to develop distinctive brands of whisky and attract the discerning customer that Glenmeadie may not be able to satisfy if innovation and development of new flavours is not adequately funded. The essential dilemma that the Company is faced with in determining its strategic initiatives is the question of whether (a) the high expense customer centred marketing approach is justified and must be continued or (b) whether the Company needs to pay greater attention to investments in long term strategic initiatives.(c) to what extent innovation and customer research must form a part of company strategy and (d) how the Gleanmeadie brand is to be promoted. The experts who have offered views on Glenmeadie’s present strategy and what future course of action it should pursue, display a wide range of differing options. David Herman suggests that there should be a careful balance between front end initiatives and product development, by developing the single cask bottling which would command higher profit margins and provide consumers with more individual choices. He emphasizes that Glenmeadie’s core brand must remain strong. Jeffrey Rayport suggests that the success of the front end initiatives have not necessarily